Here's what happens when you use a rigid, outdated cold call script:

Still, the words you use matter—a lot.

Short, flexible scripts can help you navigate the phases of every cold call...

...and maximize the chances of a positive outcome.

Dial up more appointments with these 6 winning scripts designed to maximize your cold calling efficiency and spotlight the things your prospects are most eager to talk about. Click on a script below to learn more, or scroll down to read through all six.

SCRIPT No. 1: The Double Handshake

SCRIPT No. 2: The Reason I'm Calling (TRIC)

SCRIPT No. 3: Let Me Ask You Something

SCRIPT No. 4: Sell The Appointment

SCRIPT No. 5: The Last Resort

SCRIPT No. 6: The Boomerang Message

 

SCRIPT No. 1

The Double Handshake

The "Double Handshake" (also known as the "Permission" method) is your go-to opener for any cold call. It's a direct, two-pronged approach designed to get to the point quickly and keep your prospect focused on what you're saying.

PROSPECT:

"Hello?"

SALES REP:

"Hello, I’m {FIRST & LAST NAME}. We haven’t met, but do you have a moment to speak with me?"

PROSPECT:

"No" or "Not right now"

SALES REP:

“Okay, thanks. Is there a better time today we can talk?”

 

SCRIPT No. 2

The Reason I'm Calling (TRIC)...

If your prospect agrees to talk, it's time to turn to the meat and potatoes of the cold call. The Reason I'm Calling (TRIC) keeps the call moving, and reminds you to give your prospect a reason to stay interested.

PROSPECT:

"What's this about?"

SALES REP:

The Reason I'm Calling...

(...is to offer you the chance to)

(...is to see if you’d like to)

(...is to show you some ideas about)

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SCRIPT No. 3

Let Me Ask You Something...

Your prospect can resist (and they likely will) in a number of ways. Use pointed, probing questions to get your prospect talking and steer the conversation in a more productive direction.

PROSPECT:

"Things are going fine. Not interested."

SALES REP:

“If changing your approach isn’t a top priority right now, what are your top priorities?”

“Are there things about your process you wish were better?”

“Can you share some of the details of what you’re doing so I can understand what’s working so well?”

“Are you ever concerned about {COMMON PROBLEM}?”

“On a scale of 1-10, how would you rate how things are going right now?”

 

SCRIPT No. 4

Sell The Appointment

Don't sell your product—your prospect doesn't care yet, and you're not going to close a complex B2B sale on a cold call anyway. Instead, sell the benefits of an appointment as a no-strings-attached way to continue the discussion about your prospect's goals, challenges, and possible solutions.

PROSPECT:

"Sounds interesting, but I'm not ready to buy right now."

SALES REP:

“That's understandable, and that’s exactly why I called. Our clients experience a lot of the same dilemmas and obstacles, and when we meet, we can look at potential solutions.

“You may never become a customer, but you’ll gain some good ideas either way.”

 

SCRIPT No. 5

The Last Resort

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If your prospect continues to resist, don't give up hope. As a last resort, try using the "3-6-9" question at the end of your call with the goal of establishing a timeframe for future follow-up.

PROSPECT:

"Thanks for the offer, but I'm still not sure."

SALES REP:

“Okay, I understand you don’t want to meet right now. So let me ask you: 3, 6, or 9?”

PROSPECT:

"What do you mean?" or "I don't understand?"

SALES REP:

When should I follow up: in 3, 6, or 9 {days, weeks, months}?

 

SCRIPT No. 6

The Boomerang Message

While most sales reps worry about what to say to a prospect when you get them on the phone, the truth is most cold calls go to voicemail. Use the Boomerang Message to increase your chances of a callback.

PROSPECT:

{Hi, I'm not available to take your call. Please leave a message...}

SALES REP:

"Hi {PROSPECT’S FIRST NAME}. This is {YOUR NAME}. I'm calling regarding {COMPETITOR COMPANY WHO IS YOUR CLIENT}. Please get back to me at {PHONE NUMBER}. Again, this is {YOUR NAME} at {PHONE NUMBER}. I look forward to speaking with you."