Drip for Steady Sales Growth
The phrase drip marketing comes from the agriculture and gardening practice called "drip irrigation." This method waters crops or plants using small amounts of water over long periods of time. Drip Marketing impacts lead generation in the same way. Your prospects receive short messages from you via email, up to 12 times over a twelve month period.
The BWise Drip Marketing Program differs from a “marketing blitz,” where marketing efforts are compressed within a short time frame. The theory behind the “Drip” methods depend on the value of repetition — and a slow build — to achieve the desired results.
Repetition of your marketing message creates ongoing impact as it begins to build name recognition, trust and the beginning of a relationship between you and your future clients.
BWise Drip Marketing's Path to Success
- Select your target market within the BWise System.
- Choose the criteria "with email address."
- Create your marketing message that will be personalized to each of your prospects. John Doe will receive a message that begins, "Dear John,".
- Include URL links to specific pages in your website within your message.
- Need help? Talk with Josh, our Drip Expert, who helps test, craft, and send your messages.
- Visit the Click-Thru Results Page.
- Follow up with Prospects who Exhibit Interest.
Drip Marketing Takes No Additional Sales Time
Often, sales people can not afford the time it takes to continually nurture those prospects not ready to buy. Yet developing relationships with the “non-lookers” often yields the best results. When you develop a relationship with a prospect not actively looking to buy, the relationship can focus on things other than “the sale.” If your target market received up to 12 personalized marketing messages over the next 12 months, with links to special areas on your website what might happen to your top of mind status?
Let Prospects Raise their Hands
What if you could identify those prospects, who click through to your website resulting from your marketing message? If given the name, company, title and phone numbers of interested prospects, would sales reps contact them to determine where they are in the buying cycle? For those “green bananas,” Chris Coleman’s term for those prospects not yet ripe enough to make a buying decision; they need repetitive nurturing to ripen and remember you.
Drip Marketing combines the power of the sales prospecting database with the reach of an automatic, ongoing direct marketing campaign. You’ll love the results. Repeated marketing messages will help drive what your prospect perceives about you and your firm even before a personal relationship develops.
Track What Works
Since prospects perceive value differently depending on where they fit in the buying process, ongoing marketing that drives prospects to your website, allows your prospect to gather the information they want and need when the time is right for them. You’ll gain the ability to track who visits your website as a result of your marketing message, whether or not they fill out a form on your website. When you use white papers, newsletters or other information vehicles; you’ll know what information sparked their interest.