FAQ

Discover the answers to your questions. If your question does not appear among the FAQ’s; ask it and it will be answered.

Where do you get your data?

• Our staff of professional researchers calls local companies each day to continuously enhance the BWise database, confirming, updating, adding and deleting company and contact data.
   
  Leveraging best practices gleaned from over 27 years of experience in local B2B research, we combine a ‘high touch’ telephone research process with a ‘high tech’ research project management & data validation system. BWise subscribers receive database updates daily.
   
  Consistently, users of lead generation tools rate BWise’ data as the most accurate they’ve ever used.

How does your data compare with national resources?

• Local sales teams of national companies such as Sprint/Nextel, Randstad, Cisco, or Marriott understand that corporate subscriptions to national databases often serve as the only prospecting solution available. But in markets like Georgia and Charlotte NC, that offer locally researched solutions, top sales teams demand the razor sharp edge from Business Wise to carve out the results they seek from their target market.
   
  When searching for local business news, local publications such as The Atlanta Business Chronicle or The Charlotte Business Journal best the coverage from USA Today. Similar to the business reporters’ local focus, the Business Wise research team exists to check and recheck, add, delete and update the demographic changes to the local business community. Trustworthy, locally researched data helps your sales and marketing teams clinch the deals they want and ensure that you reach your sales goals.

Do you offer any guarantees?

• Business Wise guarantees that you will receive the most accurate and complete business database for the areas we research. At the same time, we guarantee that the database will never reach 100% accuracy. We do not call every business every day; the only way we could reach that goal. So what happens when you discover a data field with inaccurate information, or there’s a listing you cannot find?
   
  Use the “Research on Demand” service to indicate what information needs research or updating. Per your request, we will re-research the firm and get back to you within 24 hours…often much quicker than that. Research on Demand serves as another way that Business Wise becomes your partner, in research, sales, marketing or new business development.
   
  In addition, since database updates are published daily, updates to Research on Demand updates appear ‘almost instantly’ in your BWise database..

Who are your references?

• Take at look at some of our subscribers comments in the What Subscribers Say section. If you would like additional references, please let us know. We’ll be happy to introduce you!

How do I know if BWise will work in my situation?

• If you’re like a fortunate few that get all of your business from referrals without having to pick up the phone, you probably don’t need BWise. If you’re like most of us, you need to take a proactive new business development approach, contacting prospects face-to-face, by phone, by mail and email to set appointments and win new business.
   
  To be proactive, you need to know who to call. If you are satisfied with the data that is available in the phone book, you’re probably not a prospect for BWise. If you are satisfied with the data in the list that you bought last year from that national list broker, BWise may not be a fit.
   
  Typically, BWise subscribers tell us of their sales team’s frustration using national lists and the negative impact that poor data quality had on their sales results. Sales Managers will appreciate how trustworthy, locally-researched data from BWise helps them attract & retain top sales talent. Salespeople will feel better about prospecting and be more productive using rich contact information, such as BWise’ comprehensive data on over 417 different executive positions across 18 functional areas. Marketing Managers will be amazed that BWise can execute targeted drip marketing email campaigns to over 80% of executives listed in local companies with > 50 employees.

Do you offer training on the tool?

• Absolutely! As part of our commitment to continuous improvement, we believe in training as a critical component of the BWIse system. Subscribers employ a variety of training options from classroom training to video tutorials or phone support. The training outcomes goals reach beyond which buttons to push. Rather, the intended outcome includes skills and ideas to improve new business development. See more details on training opportunities by clicking on the Training & Support tab.

What is Drip Marketing? 

• Drip Marketing solves the problem of staying ‘top of mind’ throughout your prospects buying cycle, allowing your salespeople to build credibility and trust even before deals are ready to close. The phrase drip marketing comes from the agriculture and gardening practice called "drip irrigation." This method waters crops or plants using small amounts of water over long periods of time. Drip marketing differs from a “marketing blitz,” where marketing efforts are compressed within a short time frame. The theory behind the “Drip” methods depend on the value of repetition — and a slow build — to achieve the desired results.
  
  Learn more about how Drip Marketing can help you generate leads .

How much is it to subscribe to BWise? 

• We offer various subscription and configuration options to meet the specific needs of our users. To find out which option best fits your needs, please complete the Contact Us form or call us today.