Generate Leads with Trustworthy Local Data
BWise - The Only Locally-Focused B2B Database & New Business Development System
Unlike other databases or lists that try to cover national markets, Business Wise stays focused. Since 1980, a full team of researchers track the local movements, demographics and deal-clinching business intelligence data needed to grow sales.
- Secure Web App Login: Subscribers access their BWise New Business Development System accounts via secure web app login.
- Daily Database Updates
- Research on Demand - if you ever can't find a company listing or need updates, request Research on Demand. Our Research specialists respond to your requests within 24 hours via email.
- Powerful Prospecting & Marketing Functionality
- User Friendly User Interface
- Context Sensitve Help System
- Free Training & Personal Assistance
BWise Local Market Editions
| Metro Atlanta or Georgia Statewide | Metro Charlotte | |
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Lead Generation
When planning your tactics to generate leads, make certain the unique selling proposition for your company or product line has been well established. The best planned and well executed direct sales and marketing efforts will accomplish little for a “so what” product or service. Once your differentiation becomes clear and well written, move on to your target market.
Just because you may “sell” to anyone does not mean you can afford to market to everyone. Moreover, there are times when selling to everyone costs more than it does to be more selective in your client mix. The costs of B2B sales and marketing force most companies to discriminate and differentiate among clients and prospects.
The more you know about your current client profile the more successful your target marketing will be. For those who believe they sell to “everyone”, ask yourself at least 10 questions:
Sales Hunter Tools
Even the best tools in the world will accomplish nothing without a skillful hunter and a defined target. A skillful hunter must want to hunt, know how to hunt, and have a chance of success.
Add to these prerequisites tools that can make the difference between mediocrity and success.
- Pre-call Planning
- Phone Success & Scripts
- Boost Referrals
- Networking Truth
- Research on Demand
Sales Manager Tools
Most sales skills can be learned with the right tools, process and coaching. A team of steady producers generally outperforms the sales star and helps you reach and maintain your sales goals. If you’re lucky enough to employ a star, great! Simply get out of her way. For the rest of your sales force, use the best tools and the best practices