Drip for Steady Sales Growth

The phrase drip marketing comes from the agriculture and gardening practice called "drip irrigation." This method waters crops or plants using small amounts of water over long periods of time. Drip marketing differs from a “marketing blitz,” where marketing efforts are compressed within a short time frame. The theory behind the “Drip” methods depend on the value of repetition — and a slow build — to achieve the desired results.

Drip Marketing Takes No Additional Sales Time

Often, sales people can not afford the time it takes to continually nurture those prospects not ready to buy. Yet developing relationships with the “non-lookers” often yields the best results. When you develop a relationship with a prospect not actively looking to buy, the relationship can focus on things other than “the sale.” If your target market received up to 12 personalized marketing messages over the next 12 months, with links to special areas on your website what might happen to your top of mind status?

Let Prospects Raise their Hands

What if you could identify those prospects, who click through to your website resulting from your marketing message? If given the name, company, title and phone numbers of interested prospects, would sales reps contact them to determine where they are in the buying cycle? For those “green bananas,” Chris Coleman’s term for those prospects not yet ripe enough to make a buying decision; they need repetitive nurturing to ripen and remember you.

Drip Marketing combines the power of the sales prospecting database with the reach of an automatic, ongoing direct marketing campaign. You’ll love the results. Repeated marketing messages will help drive what your prospect perceives about you and your firm even before a personal relationship develops.

Track What Works

Since prospects perceive value differently depending on where they fit in the buying process, ongoing marketing that drives prospects to your website, allows your prospect to gather the information they want and need when the time is right for them. You’ll gain the ability to track who visits your website as a result of your marketing message, whether or not they fill out a form on your website. When you use white papers, newsletters or other information vehicles; you’ll know what information sparked their interest.

Warning: Once you use BWise, you won’t want to market without it.