Identify What Works 

The Six Sigma process has yet to penetrate the thoughts, not to mention the outcomes, of most sales and marketing departments. In order for a company to achieve Six Sigma, it cannot produce more than 3.4 defects per million opportunities, where an opportunity is defined as a chance for nonconformance. 

Compare Six Sigma results with results from a recent survey to executives of firms engaged in business to business sales. 88% of executives expect their sales people to prospect for new business. Only 3% think the process is effective. Imagine if manufacturing departments accepted those results! 

You can begin to move sales and marketing to a process that’s more measurable than magic with Business Wise. We help our clients soar to the 3%; the companies with effective prospecting efforts. When you develop the right process, use the right tools, strive for continuous improvement through analysis and coaching, the results you seek will appear. 

Busy or Effective 

Most sales reps keep busy, but whether or not these reps remain effective requires additional skills and attention. Over the next 12 months, if a rep makes one call on any 2500 companies, they will likely keep busy. Yet 5 calls to the right decision makers in the right 500 firms uses the same number of hours and will more likely make you rich.  

The target market experts at Business Wise help you refine your focus and reach your best prospects repeatedly. The ubiquitous presence of voice mail and email forces sales reps to employ new and refined prospecting processes. Whether you approach your prospects in person; by phone; via postal mail, e-mail or in combination, BWise helps you save time and improve your effectiveness.

Warning: Once you use BWise, you won't want to prospect without it!