Referrals close first

Most sales and marketing practitioners recognize good prospects instinctively. They rely on referrals for growth, and no lead ranks more popular than referrals for new business development. However, for accelerated growth, referrals alone seldom take sales to the next level. Particularly true for new markets, new products, or new reps; referrals, both plentiful and continuous appear somewhere between infrequent and never.

Print Lists to Prompt Referrals

One of our valued clients taught us a great marketing lesson of how to boost referrals. Your best clients know people like themselves. Create a list of targeted prospects with key contacts and phone numbers with whom you want to do business. Keep that list with you and instead of simply asking for general referrals, show your clients the list.

Then ask your client who they know on the list, and if they will give the prospect a call on your behalf. Ask if they’ll be a referral source for you. You can avoid spending hours on the web to create a handful of qualified leads. With Business Wise you’ll create your targeted list of prospects in minutes.

Warning: Once you use BWise, you won’t want to network without it.