Sales training… are you a believer? What about your company?
On average, firms invest about 3% of their budget in training. But the most successful sales organizations invest closer to 10%.
But there’s one big catch: there are certain situations in which training can actually limit your success as a sales rep (or a marketer, or a manager, or a customer service guru, or any other job in the world of competitive B2B biz-dev).
In fact, in those scenarios, it can actually pay to be untrainable.