You craft a great email marketing campaign. You hit send. And just when you’re ready for the leads to start pouring in…
...all you get is crickets.
What do you do? Scream in frustration? Cry in the supplies closet? Swear off email marketing forever?
At the October session of Business Wise Insiders on “The Science of B2B Sales,” we discussed an eye-opening statistic that can change how you evaluate your email marketing strategy: