Email & Content Marketing

The Statistic that Will Fire Up Your Email Marketing Strategy

The Statistic that Will Fire Up Your Email Marketing Strategy

You craft a great email marketing campaign. You hit send. And just when you’re ready for the leads to start pouring in…

...all you get is crickets.

What do you do? Scream in frustration? Cry in the supplies closet? Swear off email marketing forever?

NO!

At the October session of Business Wise Insiders on “The Science of B2B Sales,” we discussed an eye-opening statistic that can change how you evaluate your email marketing strategy:

Opens Aren't Everything: The Key to Subject Lines that Generate More Clicks and Leads

Opens Aren't Everything: The Key to Subject Lines that Generate More Clicks and Leads

You wrote a great email...but WHAT IF NO ONE READS IT??

Just write a compelling subject line that gets more opens, right?

Well, yes—getting your prospect to open your email is obviously critical to your email marketing success.

But the most successful subject lines don’t just entice your prospect to open your email—they pave the way for more clicks and leads.

Here’s how:

The “First Down” Method: Turn More Leads into Appointments and Sales

The “First Down” Method: Turn More Leads into Appointments and Sales

Some opportunities are sales-ready. Others simply aren’t. It can try your patience, and leave you feeling lost about what to do next.

So how do you continue to build a relationship with those prospects? How can you move them toward buying when they don’t want to be “sold”? 

We’ve got a trick you can use to help move prospects through your sales funnel without losing patience (or worse yet, sales).

It’s called the First Down Method, and here’s how it works:

The 3 “Click Points” of Every Successful Email Offer

The 3 “Click Points” of Every Successful Email Offer

Every successful marketing email takes your prospects on a journey.

That journey starts the moment the email arrives in their inbox... and ends the moment they decide to act on your offer, providing you with a solid, actionable lead.

As you’re about to read, that journey consists of three specific “click points”—critical moments of decision that determine whether your prospects advance to the next step in the journey, or pass you and your offer by.

4 Ways Email Marketing Makes You a Better Sales Rep

4 Ways Email Marketing Makes You a Better Sales Rep

“I’m in sales. Don’t bother me about the ins and outs of email marketing.”

You might want to rethink that.

Because here’s the thing: the best sales reps—the ones who excel in today’s new selling environment—also know a lot about email marketing.

Here are the four basic ways a solid understanding of email marketing can make you a better sales rep.

How a "Putting Green" Landing Page Boosts Your Lead-Gen Results

How a "Putting Green" Landing Page Boosts Your Lead-Gen Results

You’ve probably heard that a good “landing page” helps boost your email marketing results and generates good leads.

But do you know the difference between a good landing page and a bad one? And what makes one good?

If you answered “no” to either question—or if you’ve ever wanted a quick primer on landing pages—check out this video from the smart marketers over at Copyblogger.

How to Write Emails That Generate More Good Leads (New E-Guide!)

How to Write Emails That Generate More Good Leads (New E-Guide!)

In email marketing, a poorly written message = few (if any) good leads.

But when you use a proven formula for success, your leads are better—and you generate a lot more of them.

Check out our a short-and-sweet guide to writing emails that successfully take your prospects on a journey from an engaging opening line, to a message that speaks to the things they care about, to a clear call-to-action that maximizes click-throughs.

Take Your Email Success to New Heights with a Message that Engages and Resonates

Take Your Email Success to New Heights with a Message that Engages and Resonates

Email marketing can seem like an uphill battle.

But as we discussed at our April session of Business Wise Insiders, thinking about email as an uphill battle can actually help you write more compelling messages that generate more good leads. Here’s how:

A Landing Page Shortcut to Boost Your Email Marketing Success

A Landing Page Shortcut to Boost Your Email Marketing Success

Successful email marketing requires some patience. (Sorry, all you eager sales reps.)

But imagine what your results would be if more prospects simply requested an appointment or product demo?

If that seems like a stretch, try this creative landing page shortcut—and watch as your prospects raise their hands even higher:

Why a Negative Reaction to Your Email May Actually Generate More Leads

Why a Negative Reaction to Your Email May Actually Generate More Leads

When you communicate with your prospect, the last thing you want them to say is “ugh.”

Or is it?

Our most recent email campaign provided an interesting lesson—and the results may change the way you think about the words you choose for your next campaign.

Here’s what we did...

A Lesson from Our Most Recent Email Offer that Can Dramatically Increase Your Conversion Rate

A Lesson from Our Most Recent Email Offer that Can Dramatically Increase Your Conversion Rate

As an email marketer, you constantly ask yourself: what elusive ingredient will boost your results and deliver more opens, clicks, and quality leads?

We recently discovered something that may just do the trick.

For our last campaign, we tested two versions of the same email offer. One version didn’t generate many leads. The other converted like crazy.

And it was all because of one very small but important tweak...

2 Lessons from a Wildly Successful Email Campaign

Frustrated by the lackluster results of your recent email campaigns?

A client of ours who sells copiers was recently in the same boat--he’d sent a few campaigns, but hadn’t landed any big, promising leads.

Then he got this response to his last email campaign...

A Critical Rule for Emails that Don’t Chase Off Prospects

You’ll want to avoid this worst-case email marketing scenario:

You spend time thinking about and crafting a compelling email offer. But when it hits your prospect’s inbox, their eyes glaze over, and they hit “delete.”

Leads generated for follow-up: zero.

Follow this important rule to craft emails that will entice your prospects to read and click, and that will deliver you leads ripe for follow-up...

How to Craft Email Offers that Deliver Good Leads [SLIDESHOW]

You're hungry for more leads, but when it comes to email marketing, you haven't seen the results.

If you’re not convinced email can deliver leads, you may be overlooking the power of an effective offer.

To learn how to craft an offer that reels in opens, clicks, and leads primed for follow-up, check out the slideshow from our April session of Business Wise Insiders...

3 Lessons You Can Steal from Our Latest Email Campaign

You never know how your next message will perform. That’s email marketing, and it’s frustratingly uncertain.

But there is one sure thing about email marketing…

...you know exactly how your last message performed.

It just so happens that our last email offer (a resource kit on The New Rules of Cold Calling) did pretty well. Here are a few lessons we learned that you can steal for your next campaign...

Snare More Email Clicks with This Easy Formatting Trick

There are three things you want your email readers to do:

Open, click, and convert.

You entice prospects to open your email with a compelling subject line. And you persuade them to convert (i.e., act on your offer) by offering something of value.

But the second step—click-through—is the element that ties everything together. Use this easy formatting trick to snare more clicks out of your email campaigns...