8 Myths and Facts about Cold Calling [SLIDESHOW]

Is cold calling a waste of time? How much pre-call research should you do? Do scripts work?

When it comes to setting appointments over the phone, it’s hard to separate the myths from the facts.

Not any more, thanks to the slideshow from our July session of Business Wise Insiders (our monthly mini-biz dev clinic in Atlanta, Charlotte, and Dallas-Fort Worth). You’ll learn:

  • The key components of an efficient, effective cold calling strategy in 2015
  • 8 common myths about cold calling you should ignore
  • Proven strategies to maximize your cold calling success rate

Take a look!