Business Wise Insiders

The Statistic that Will Fire Up Your Email Marketing Strategy

The Statistic that Will Fire Up Your Email Marketing Strategy

You craft a great email marketing campaign. You hit send. And just when you’re ready for the leads to start pouring in…

...all you get is crickets.

What do you do? Scream in frustration? Cry in the supplies closet? Swear off email marketing forever?

NO!

At the October session of Business Wise Insiders on “The Science of B2B Sales,” we discussed an eye-opening statistic that can change how you evaluate your email marketing strategy:

Opens Aren't Everything: The Key to Subject Lines that Generate More Clicks and Leads

Opens Aren't Everything: The Key to Subject Lines that Generate More Clicks and Leads

You wrote a great email...but WHAT IF NO ONE READS IT??

Just write a compelling subject line that gets more opens, right?

Well, yes—getting your prospect to open your email is obviously critical to your email marketing success.

But the most successful subject lines don’t just entice your prospect to open your email—they pave the way for more clicks and leads.

Here’s how:

The Sales Coaching Tactic that Unlocks Better Team Performance (and That Most Managers Overlook)

The Sales Coaching Tactic that Unlocks Better Team Performance (and That Most Managers Overlook)

When you look at your sales results and they’re not where you want them to be, what do you do?

Do you scream “work harder!” to your team (or yourself), and hope the numbers will get better?

News flash: that’s not good enough.

As we discussed at the August session of Business Wise Insiders, smart sales leaders create energy with proven strategies that prepare, coach, and energize their teams.

Among other things, we discussed the importance of a feedback environment that leads to continuous improvement (rather than simmering resentment), including this critical tactic most managers overlook:

Answer These 2 Questions to Give Your Prospects a Reason to Buy

Answer These 2 Questions to Give Your Prospects a Reason to Buy

In one sentence, try to answer this question: why should your prospects choose you over your competitors?

Did you draw a blank? Did you say “because we’re the best”? Would you get a different answer from your colleagues? If so, your biz-dev isn’t close to its full potential.

To give your prospects a reason to buy, answer these two questions that can help put a fine point on your unique value.

[QUIZ] How to Be an Assertive Sales Hunter (and 6 Other Traits that Separate the Best from the Rest)

[QUIZ] How to Be an Assertive Sales Hunter (and 6 Other Traits that Separate the Best from the Rest)

Most sales reps are mediocre. Others know what it takes to get a leg up, and consistently outperform the crowd.

Which category do you fall into?

At our May session of Business Wise Insiders we put our fellow sales reps to the test with our quiz on the 7 Winning Behaviors of Successful Sales Reps.

Take Your Email Success to New Heights with a Message that Engages and Resonates

Take Your Email Success to New Heights with a Message that Engages and Resonates

Email marketing can seem like an uphill battle.

But as we discussed at our April session of Business Wise Insiders, thinking about email as an uphill battle can actually help you write more compelling messages that generate more good leads. Here’s how:

How the “Cold Calling Clock” Can Help You Set More Appointments Faster

How the “Cold Calling Clock” Can Help You Set More Appointments Faster

If you’re like most sales reps, you don’t want to spend any more time cold calling than you have to.

But while it’s true the best way to set more appointments is to make more calls, does that mean more phone time? Not necessarily.

How to Use Psychology to Generate More Callbacks

How to Use Psychology to Generate More Callbacks

You leave a lot of voicemails for your prospects. Want to get a lot more callbacks?

Try using basic psychology.

At our February gathering of Business Wise Insiders (our monthly networking and B2B brainstorming session in Atlanta, Charlotte, and Dallas-Fort Worth), we discussed the 6 psychological principles of persuasion from Robert Cialdini’s famous book, Influence...

...including an idea for how to use one of these principles to generate more callbacks. Here’s how it works:

8 Myths and Facts about Cold Calling [SLIDESHOW]

Is cold calling a waste of time? How much pre-call research should you do? Do scripts work?

When it comes to setting appointments over the phone, it’s hard to separate the myths from the facts.

Not any more, thanks to the slideshow from our July session of Business Wise Insiders...

How to Make Your Next Sales Call Your Best Yet: The Perfect After-Action Debrief [SLIDESHOW]

All-star athletes and successful sales reps have something in common: they review their “game film” to improve performance.

Whether it's sports or sales, the best players evaluate what they did well--and what they didn't do so well--to prepare for the next time out on the field.

To motivate your team (or yourself) to keep getting better, and to make your next performance your best yet, check out the slideshow from our June session of Business Wise Insiders...

How to Use Your Current Client List as Your Secret Lead-Gen Weapon [SLIDESHOW]

How can you gain an edge in the competition in the battle for new, good prospects? What do you have that your competitors don’t?

You may not know it, but you have a secret weapon edge in the competition for good leads: your current client list.

To learn how to turn your current client list into more leads and sales, check out the slideshow from our May session of Business Wise Insiders...

How to Craft Email Offers that Deliver Good Leads [SLIDESHOW]

You're hungry for more leads, but when it comes to email marketing, you haven't seen the results.

If you’re not convinced email can deliver leads, you may be overlooking the power of an effective offer.

To learn how to craft an offer that reels in opens, clicks, and leads primed for follow-up, check out the slideshow from our April session of Business Wise Insiders...

4 Keys to Voicemails that Generate More Callbacks [SLIDESHOW]

4 Keys to Voicemails that Generate More Callbacks [SLIDESHOW]

Did you know that 80% of sales calls go to voicemail?

Sales reps with a strategy for that 80% get a lot more out of their cold calls than reps who consider voicemail an afterthought.

To increase your “cold call batting average,” check out the slideshow from our March session of Business Wise Insiders...

The “Challenger” Approach to Setting More Appointments [SLIDESHOW]

What’s the first rule of new business development?

To land more clients, you need to set more appointments.

You're looking for the quickest path to a "yes," but almost always, your prospect offers resistance rather than acceptance.

To learn how to break down that resistance, check out the slideshow from our February session of Business Wise Insiders...