Forget cold calling for a second (hooray!). Let’s talk about cold emailing (huh?).
A “cold” email is an email to a prospect who doesn’t know you or your company.
Whether they’re one-to-one messages or full-fledged email marketing campaigns, cold emails hold the key to a potentially huge source of new leads for your business. They’re fast and replicable, and you can send them to thousands of prospects at the same time.
Here are 4 tips to ensure your cold emails stand out from the crowd, grab your prospects’ attention, and deliver on their massive lead-gen potential: