Sales training… are you a believer? What about your company?
On average, firms invest about 3% of their budget in training. But the most successful sales organizations invest closer to 10%.
But there’s one big catch: there are certain situations in which training can actually limit your success as a sales rep (or a marketer, or a manager, or a customer service guru, or any other job in the world of competitive B2B biz-dev).
In fact, in those scenarios, it can actually pay to be untrainable.
When you look at your sales results and they’re not where you want them to be, what do you do?
Do you scream “work harder!” to your team (or yourself), and hope the numbers will get better?
News flash: that’s not good enough.
As we discussed at the August session of Business Wise Insiders, smart sales leaders create energy with proven strategies that prepare, coach, and energize their teams.
Among other things, we discussed the importance of a feedback environment that leads to continuous improvement (rather than simmering resentment), including this critical tactic most managers overlook: