BWise Drip Marketing Engage:
Frequently Asked Questions
What is the Engage Package?
The Business Wise Drip Marketing Engage package is our full-service email marketing package.
You’ll receive your own customized creative services from our in-house team to use as part of your email lead-gen efforts targeting contacts in the BWise database.
What Creative Services Do I Receive as Part of the Engage Package?
Engage clients receive 3 custom email messages and 3 custom landing pages, both with original content created by our in-house creative services team.
In total, Engage clients can send up to 12 times per year to each contact on their DripLists. Typically, clients will send each of their 3 custom offers at least once. For the remaining 9 sends, clients can choose to resend some or all of their previous custom offers, based on campaign success rates and input from our creative services and Drip Marketing teams.
What is a Landing Page?
A landing page is a dedicated, stand-alone web page designed to capture leads.
Unlike pages on a typical company website, navigation from a landing page is limited. Instead, visitors are prompted to take one action only (e.g., contact your company, subscribe to a newsletter, download a digital product, register for an event, etc.).
Landing pages can boost your email marketing success by reinforcing your offer and increasing the chances that your prospect will act on it. They can also capture valuable information for follow-up, through the use of forms.
Engage clients receive 3 custom landing pages for use in connection with their custom email offers.
All landing pages are built and managed using the Unbounce.com landing page builder, and are designed with the goal of providing you a modern, professional product that emulates your existing online brand.
Admin / Process
What Other Services Will I Receive?
Engage clients also receive campaign administrative services. That means our Drip Marketing team will be responsible for loading emails into the system, performing tests, and scheduling official campaign launches—all in full consultation with the client.
Our team will also help analyze the results of your campaigns and offer strategic recommendations, as well as provide full hands-on support as necessary.
Will I Have Input on the Templates, Emails, and Landing Pages?
Our goal is to create email offers and landing pages that are consistent with how you want to present your business to your prospects—from the “voice” of your email campaigns to the look and feel of your landing pages—and that generate high-value leads for follow-up.
As soon as you decide to proceed with the Engage package, our creative services team begins gathering information from your website and from any discussions you’ve had with Business Wise representatives, in preparation for an initial “discovery” conversation (typically a phone call) with representatives of your business to determine a preliminary plan of action.
As part of that “discovery” call, our team will:
cover our standard creative process,
present ideas based on our extensive experience with email marketing and our research specific to your business, and
ask about any guidance that you may have for the content or design of your campaigns.
From there, we’ll begin drafting an initial email offer, with a link to a draft landing page, for your review and approval. Once approved, that initial offer and landing page will serve as the templates for any subsequent campaigns, the content of which will be developed in full consultation with the client at every step.
How Do I Know When I Get a Lead / How Do I View the Results of My Engage Campaigns?
Unbounce landing pages can be configured to provide you with real-time notifications of any leads captured as part of your email campaigns. You can also view “click-through” reports directly by logging into BWise.
In addition, while our team handles the administrative duties for our Engage clients in both the BWise Drip Marketing and Unbounce platforms, we can provide detailed campaign reports upon request, including open, click, and conversion rates, as well as the results of any A/B split tests.
Do You Have Any Examples of Your Work?
Here are three examples of the kinds of emails and landing pages you can expect to receive with an Engage subscription: