Pop quiz: what's missing from this email?
 
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It doesn’t offer anything. Your prospect has no reason to act.

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Your prospects won’t just automatically click or respond to your emails. They need to get something in return—they need a reason to act.

That’s where your offer comes in. It’s what your prospect gets in return for acting on your email, and it's the “secret sauce” of email marketing success.

Let's try that email again—this time, with a clear offer:

 
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That's a lot better, isn't it? To learn how you can create offers that deliver clicks, replies, and leads, follow these 5 key steps (click on a step below, or scroll down to read them all):

STEP 1: Who? (Your Audience)

STEP 2: What? (Your "Answer")

STEP 3: How? (Your Medium)

STEP 4: When? (Your Lead-Gen Timer)

STEP 5: What's Next? (Your Action Step)