While it's not the most important factor in email marketing success, your subject line can make or break your campaign:
So how can you write a subject line that entices your prospect to open, read, and click on your email?
The most successful subject lines aren't just attention-grabbing. They encourage the right prospects to open your email, so the people reading your message are the ones most likely to act—to click, calling, or reply.
And when that happens, you get really good leads you can follow up on.
To craft a subject line that ensures your message gets read by the right people and helps generates good leads for follow-up, follow these 5 rules (click on a step below to learn more, or scroll down to read through all five):