In other words, you can’t just tell prospects you exist and hope they buy from you.
In reality, email marketing is a lot more precarious. Think of every email as a journey to the top of Conversion Mountain—where your prospects could fall off at any point:
So how do you reach the top and successfully earn a click or reply? With a message that engages your prospects, resonates with them, and makes it easy for them to act on your offer.
Use this step-by-step guide to write messages that grab your prospect from the first line, and ultimately deliver you good leads and more sales. Click on a step below, or scroll down to read through them all: