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New Ideas (And New Connections!)
Check out what other smart B2B sales & marketing pros have been talking about at Business Wise Insiders:
You craft a great email marketing campaign. You hit send. And just when you’re ready for the leads to start pouring in…
...all you get is crickets.
What do you do? Scream in frustration? Cry in the supplies closet? Swear off email marketing forever?
At the October session of Business Wise Insiders on “The Science of B2B Sales,” we discussed an eye-opening statistic that can change how you evaluate your email marketing strategy:
You wrote a great email...but WHAT IF NO ONE READS IT??
Just write a compelling subject line that gets more opens, right?
Well, yes—getting your prospect to open your email is obviously critical to your email marketing success.
But the most successful subject lines don’t just entice your prospect to open your email—they pave the way for more clicks and leads.
When you look at your sales results and they’re not where you want them to be, what do you do?
Do you scream “work harder!” to your team (or yourself), and hope the numbers will get better?
News flash: that’s not good enough.
As we discussed at the August session of Business Wise Insiders, smart sales leaders create energy with proven strategies that prepare, coach, and energize their teams.
Among other things, we discussed the importance of a feedback environment that leads to continuous improvement (rather than simmering resentment), including this critical tactic most managers overlook: